Logo Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Praktikant Conterfei
Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Bäckerei Konditorei Café Reicht | © Bäckerei Konditorei Café Reicht
  • open today
  • Feldbach

Mehlveredelung Uller

"You know where it comes from!" is the motto in the flour refinement. Baked goods fresh from the oven are available all...
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dasmarkthaus_min-05022022-064 | © Markthaus Gnas
  • open today
  • Gnas

Das Markthaus in Gnas

Regional farm products from the immediate surroundings produced by hand and packaged with love.
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Restaurant Delikaterie | © BG Gastronomie Management
  • open today
  • Bad Gleichenberg

Delikaterie

Restaurant & Bar Delikaterie Bad Gleichenberg is a homebase for culinary delights and local wines. We serve classic...
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Charging Station Zotter | © Thermen- & Vulkanland
  • open today
  • Riegersburg

E-bike charging station Zotter

E-bike & e-car charging station in the Zotter Erlebniswelt entrance area
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Naturwein | © Weingut Ploder
  • St. Peter a. Ottersbach

Bio-Wein von Ploder-Rosenberg

My land is a mark of who I am! "Wines of character and their creators go their own way. They might not always be...
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Weinhof Ulrich | © Weinhof Ulrich
  • open today
  • St. Anna/Aigen

Weinhof Ulrich in St. Anna/A.

"The quality of the wines grows in the vineyard," says Rupert Ulrich. This is also reflected in the unmistakable...
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Fröhlich Produkte | © Ewald Fröhlich
  • Halbenrain

Reishof SO-Fröhlich

Reishof Fröhlich, the origin of Styrian RICE
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De Vin Gin & Bitter - Lisa Bauer  | © Destille Berlin
  • open today
  • Fehring

DeVin Gin&Bitter - Lisa Bauer

DeVin Spirits is a craft spirits distillery located in the heart of Styria's thermal and volcanic region. Lisa Bauer...
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Lava Bräu-Verkostung in der Brauerei Lava Bräu | © Lava Bräu
  • Feldbach

Lava Bräu - Brau- und Whiskymanufaktur

The Lava Bräu beer and whisky manufactory in the heart of the Styrian Volcanic Region stands for regionality,...
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Verkaufsladen | © Familie Auer
  • open today
  • Kapfenstein

Apfelhof Auer in Kapfenstein

A family business in the middle of Kapfenstein in Thermen- & Vulkanland Steiermark for all apple lovers! Family...
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Imkerei und Bauernladen Rauch | © Imkerei und Bauernladen Rauch
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  • Feldbach

Imkerei und Bauernladen Rauch

Honey makes life sweet! Experience diversity of varieties in the farm store: Forest, chestnut, lime blossom, flower,...
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Genussvoll essen | © Christoph Tlapak
  • Fehring

Most & Genuss Glanz-Pöltl

Family business in the third generation. In the farm store you can buy the very finest fruit, fruit juices, honey,...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Man walks through hall with stainless steel wine tanks
Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS