Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

dasmarkthaus_min-05022022-064
  • open today
  • Gnas

Das Markthaus in Gnas

Regional farm products from the immediate surroundings produced by hand and packaged with love.
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Gesamtsteirische Vinothek | © Harald Eisenberger
  • St. Anna/Aigen

Vinothek Steiermark in St. Anna/A.

At the centre of St. Anna am Aigen, high above the hilly landscape, the Vinothek Styria not only offers an overview of...
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Image SteierREIS | © SteirerREIS by Fuchs
  • Klöch

SteirerREIS by Fuchs

Indulgence offer:Styrian rice products, "Steirer Reis by Fuchs" (noodles, flour, semolina, beer, rice pudding, brown...
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Vinothek Klöch
  • Klöch

Wine shop & viticulture museum Klöch

A regional wine shop in the wine-growing region of Klöch with the heart of the wine shop, the Klöcher Traminer, in...
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Sissi´s Weinbar | © Tourismusverband Feldbach/ B. Bergmann
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  • Feldbach

Sissi´s Weinbar

You don't just drink wine. You smell it, look at it, taste it, sip it - and talk about it. All this and more are the...
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weingut-triebl-steirisches-vulkanland-steiermark-w | © Weingut Triebl
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  • St. Anna/Aigen

Weingut Triebl - Vulkanland Steiermark in St. Anna/A.

The Triebl winery is located in the volcanic region of Styria and is known for its fresh, fruity, high-quality wines....
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charging station Nah&Frisch Neubauer  | © Thermen- & Vulkanland
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  • Riegersburg

E-bike charging station Nah & Frisch Neubauer Lödersdorf

Charging station by appointment at the Nah & Frisch store! +43 315 26 107
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Seppi zwischen den Holzfässern im Keller | © Obsthof Neumeister, Josef Neumeister
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  • Straden

Obsthof Neumeister in Straden

The Neumeister family began their noble brandy history with a communal boiler in the garage in Straden.
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Julia & Josef Zotter | © Zotter Erlebniswelt
  • Riegersburg

Zotter chocolate

Snacking on chocolate endlessly! Visit Zotter and experience how chocolate is made. Over 500 different chocolates await...
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Mein Rastplatz | © Rosemarie Weiß
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  • Bad Gleichenberg

Mein Bauernladen - Mein Rastplatz in Bad Gleichenberg

Mein Bauernladen in southeast Styria with pampering. Not only for shopping but also for enjoyment you come to Mein...
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Naturwein | © Ulrike Korntheurer
  • St. Peter a. Ottersbach

Bio-Wein von Ploder-Rosenberg

My land is a mark of who I am! "Wines of character and their creators go their own way. They might not always be...
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Winzer Edi Tropper | © Tropper Bio Weine, © derFlor
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  • Straden

Weingut Tropper Edi Tropper Bio-Winzer in Straden

The family organic winery Tropper is located directly on the Stradener Kirchberg and impresses with the omnipresent...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS