Logo Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Praktikant Conterfei
Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Bauernstadl Feldbach | © Tourismusverband Feldbach/ B. Bergmann
  • open today
  • Feldbach

Bauernstadl - Die Region im Einkaufskorb

Directly from the farmer: In the Bauernstadl you will find the largest selection of fresh delicacies and food from the...
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Eingang | © Weingut Krispel
  • Straden

Genusstheater Krispel in Straden

In the beginning was the wine. Then the rustic bar and the Genießerbuschenschank was born.
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Gmoarieglhof | © Manuel Schneider
  • open today
  • Markt Hartmannsdorf

Gmoarieglhof

Welcome to the realm of must and vinegar, where since now also happy chickens lay colorful eggs.
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Monschein_Juni 2024-7 | © Bio-Vinothek-Monschein
  • Straden

Bio-Vinothek Monschein in Straden

Our offer is unique, we unite ten organic and Demeter vintners from the thermal and volcanic region of Styria in one...
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Julia & Josef Zotter | © Zotter Erlebniswelt
  • open today
  • Riegersburg

Zotter chocolate

Snacking on chocolate endlessly! Visit Zotter and experience how chocolate is made. Over 500 different chocolates await...
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exterior view | © Klöcherhof Domittner
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  • Klöch

Klöcherhof

Our restaurant is located in the center of the Klöcher wine village.
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Winzer Edi Tropper | © Tropper Bio Weine
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  • Straden

Weingut Edi Tropper - Bio Winzer in Straden

The family organic winery Tropper is located directly on the Stradener Kirchberg and impresses with the omnipresent...
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Vinothek Klöch
  • Klöch

Wine shop & viticulture museum Klöch

A regional wine shop in the wine-growing region of Klöch with the heart of the wine shop, the Klöcher Traminer, in...
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Restaurant Delikaterie | © BG Gastronomie Management
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  • Bad Gleichenberg

Delikaterie

Restaurant & Bar Delikaterie Bad Gleichenberg is a homebase for culinary delights and local wines. We serve classic...
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Lava Bräu-Verkostung in der Brauerei Lava Bräu | © Lava Bräu
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  • Feldbach

Lava Bräu - Brau- und Whiskymanufaktur

With the Lava Bräu brewery, a new star appeared in the beer sky in 2002. The guided tours are a journey through the...
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Das Gwölb | © Das Gwölb
  • Bad Radkersburg

Das Gwölb

Regional and culinary experiences.
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS