Logo Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Praktikant Conterfei
Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Gedeckte Tafel, Schwarze Nuss Zimmer | © Werner Krug
  • Markt Hartmannsdorf

Gasthaus Haberl & Fink´s Delikatessen

Hans Peter Fink combines traditional inn culture with creative ideas. He is assisted by qualified sommelier Mario...
More Details
Winzer Edi Tropper | © Tropper Bio Weine
  • Straden

Weingut Edi Tropper - Bio Winzer in Straden

The family organic winery Tropper is located directly on the Stradener Kirchberg and impresses with the omnipresent...
More Details
Imkerei und Bauernladen Rauch | © Imkerei und Bauernladen Rauch
  • Feldbach

Imkerei und Bauernladen Rauch

Honey makes life sweet! Experience diversity of varieties in the farm store: Forest, chestnut, lime blossom, flower,...
More Details
Seppi zwischen den Holzfässern im Keller | © Obsthof Neumeister, Josef Neumeister
  • Straden

Obsthof Neumeister in Straden

The Neumeister family began their noble brandy history with a communal boiler in the garage in Straden.
More Details
Bäckerei Konditorei Café Reicht | © Bäckerei Konditorei Café Reicht
  • open today
  • Feldbach

Mehlveredelung Uller

"You know where it comes from!" is the motto in the flour refinement. Baked goods fresh from the oven are available all...
More Details
Weinsicht Buschenschank Bernhart | © Weingut Buschenschank Bernhart
  • Riegersburg

Weingut Buschenschank Bernhart

Our castle wines are more than just wines - they are a tribute to Riegersburg Castle and its impressive history.
More Details

die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Man walks through hall with stainless steel wine tanks
Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS